An important part of any pay per click campaign is to establish whom you are competing with for the top spots in the sponsored listings for your target phrases. We have developed methods that allow us to establish your competitors within any given market place.

Where your competitors are also following a PPC campaign, we analyse their approaches to see how effective they are – and whether there are any gaps in the market that you could exploit.

Our analysis takes account of the names of the companies involved, allowing us to track their ongoing marketing campaigns. We also include the web addresses to check backlink information, the keywords used on their sites, their page rankings on major search engines and their total links.

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