Having the right keywords on your website is vital to make the most of SEO and PPC campaigns. Using a wealth of data accumulated from the main search engine companies, we will identify the most relevant search terms for your business and estimate their potential traffic. We are often able to identify significant opportunities for clients which have not occurred to them.

Keyword research can be vital in providing direction to any web promotion campaign. It can also throw up some interesting discoveries that you may not have even considered when planing your business straegy. For example, one client had an online store selling a top brand of hair care products. Our research identified that 15 per cent of all searches for the main key phrase were incorrectly spelled. None of the competing online stores had noticed this. As a result, we ran a pay per click campaign that captured a large percentage of this traffic at minimal cost (since nobody else was bidding for the misspelled phrase!), giving the client a high return on investment

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