Just as anglers use bait to catch fish, linkbait is content placed on a website to gather links from across the Internet. The content can include related articles, news stories, images or video files to encourage other sites to link to your content.

News articles and blogs have their place in this technique. Other approaches can include giving other bloggers tools they can put on their own blogs such as embedded links back to your site.

Even more contentious methods have been tried, such as putting derogatory posts on other people’s high profile blogs hoping that they will respond and put a link to your site in their pieces.

We can show you how linkbaiting can improve both your overall search positions and your relevancy for key phrases. With your target market in mind, we can help find fruitful areas of the web that can produce a stream of useful traffic for you.

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