The latest big thing in online marketing is social networking, giving businesses a new medium through which to target potential customers.

Facebook, LinkedIn, Myspace, YouTube, Twitter and other social networks are referenced on websites throughout the Internet. These social networking sites provide another way for businesses to reach new sources of sales.

A study by Russell Herder and Ethos Business Law in August 2009 revealed that 81 per cent of online marketing services and others in the industry believe social media improves client-customer relationships.

A similar percentage agreed that social networking helped to build brand reputation, while 69 per cent felt it would assist wider business aims such as recruitment.

Clearly, these networks are best incorporated in your sales and marketing strategy. We have developed a deep understanding of how this medium works. We also have a range of tools to help your website secure additional traffic through this route.

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